Design services around real user needs using journeys, blueprints, and rapid prototypes that teams can act on.

Service Design

This one-day course introduces service design as a practical discipline for improving how a service is experienced and delivered. You will map a real service from the user's point of view, expose the backstage steps that make or break it, and prototype an improvement. You leave with a service blueprint for one of your own services.

What You Will Learn

By completing this course, you will be able to:

  • Map a user journey that exposes pain points and moments that matter.
  • Build a service blueprint linking frontstage and backstage steps.
  • Translate user needs into concrete service requirements.
  • Prototype a service improvement and test it with users.
  • Prioritize improvements by user value and delivery effort.
Program Modules
  • Adopt the user's perspective and frame the service as an experience, not a set of forms.

  • Connect what the user sees to the people, systems, and steps behind it.

  • Test a service change quickly before committing resources to it.

What the Learner Gets

Each participant receives:

  • Service Blueprint Template

    A ready-to-use blueprint template covering frontstage, backstage, and support layers.

  • Journey Mapping Canvas

    A canvas for mapping touchpoints, emotions, and pain points across a service.

  • Completion Certificate

    A RAISO certificate awarded on attendance and completion of the in-session exercise.

Common questions about Service Design course.

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